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Research papers

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: Marcin Penconek, David Hood
Company: Nielsen
September 10, 2014
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Citation

Penconek and Hood (2014a, September 10). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation-8341